If you're a photographer, you need one of these

Photographers need special website builders. We found the best.
By Jennifer Allen  on 
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Overview

Best Overall

Wix

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Best For Visual Style

Squarespace

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Best For Simplicity

Format

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Best For Event Photographers

Zenfolio

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Best Budget Option

Carbonmade

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Best For Customer Service

PhotoShelter

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Best For Photo Security

SmugMug

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See 2 More

Table of Contents

As a photographer, you know that the most important thing to showcase to any potential client is your portfolio of work. It's essential then to have an online presence that displays your talents in an attractive way that immediately sells your skills to a potential buyer. While there are many website builders out there, not all truly highlight visual media like photographs or videos in the way that they deserve. It's vital that you use a website builder that considers the needs of photographers and other creative types so that you (and your visitors) get the best experience.

What do you need to look for though? Is it worth spending more on premium services or will a more general website-building experience help? Read on, and we'll help explain what to look for when buying a website builder for your photography and recommend excellent options for different budgets and skill levels.

Why do I need a specific website builder?

If you're running a photography business or planning on becoming a professional photographer, your images look fantastic, right? You want them to look just as beautiful online, and you want to be able to showcase them clearly and attractively. Many website builders are great for general purposes, but not all do an excellent job of highlighting a creative portfolio, such as the kind that a photographer would need. They also might not be able to protect your images from theft.

There's also the small matter of complexity. Sure, you're great with a camera, but do you know how to design a website? Many website builders aimed explicitly at photographers appreciate that you have a creative eye. You might not be technically proficient in website design, so they offer simple drag-and-drop tools, so your work looks as great as it deserves.

What should I look for in a website builder, as a photographer?

As a photographer looking for a great portfolio site for your work, you want a website builder that looks attractive. Some websites provide relatively flat designs or designs that look a bit too much like other websites. Neither is attractive when showcasing your work. A website builder explicitly aimed towards photographers can provide a unique touch that your potential clients won't already see everywhere. You'll notice we've included some general website builders, and that's because they provide features that are ideal for a photographer.

Before you dive in, consider what your budget is and what you're looking for. Do you just need somewhere to showcase your wares, or do you want a site that allows you to make online sales through it? This can drastically change both the price of your plan and the best option for you. In all cases, we've made sure to pick out website builders that are simple to use and provide attractive results.

Wix

Wix

Best Overall

The Good & The Bad

  • Simple to use
  • Stylish portfolio templates
  • Possible to sell photos online
  • Can be overwhelming
  • Not the cheapest

Why We Like It

Wix is a well-known name in the website builder space, and it's immensely flexible in its approach. Start a website and you have access to the Wix Art Store, a Wix plug-in that makes it easy for you to showcase your artwork simply and clearly. The plug-in helps you manage everything from how you want your images to be sold (right down to attaching them to mugs and other items if you wish to), all while protecting your image with a custom watermark so they can't be stolen easily. Wix also doesn't charge commission fees, which is a welcome inclusion. 

Elsewhere, Wix offers a powerful drag-and-drop editor for designing your website. It's almost too powerful, as it can be a little overwhelming if you just want something that you don't have to overthink. Still, it's simple to use, and the results look just as good on a small mobile screen as they do on a desktop PC. The eCommerce plans aren't necessarily the cheapest out there, but for pure effectiveness, you can't go wrong with Wix. 

Details

The Good & The Bad

  • Does all the image resizing for you
  • Attractive templates
  • Password protection for galleries
  • Not as intuitive to use as Wix

Why We Like It

Squarespace is one of the biggest names in website builders, and it's not just for regular websites — it's also useful for photographers. That's because it has some critical features like the fact that it automatically resizes and crops images for you so that everything looks as good as it should. You can also password-protect individual gallery pages which is ideal if you want to set up galleries for specific customers, such as wedding photography clients. Pretty much all of Squarespace's templates look gorgeous too but if you want to customize things, it is a bit trickier than with other website builders.

That's the only downside to Squarespace really — it relies on you having more advanced knowledge than other services as it's not quite 100% drag-and-drop. If you're reasonably tech-savvy, that's less of an issue, but it does mean that everything takes longer to get right than with something like Wix. 

Details

Format

Format

Best For Simplicity

The Good & The Bad

  • Very quick to set up
  • Free trial available
  • Free domain name included
  • Too simple for some purposes
  • Little buggy

Why We Like It

In a rush or just don't want to spend hours on end tweaking your portfolio? Format is a good up-and-coming name when it comes to simple portfolio creation. It doesn't offer as many advanced features as some of its competitors, but there's still room for over 60 different themes that can be easily customized within seconds. There's image protection across the board so you don't have to worry about anyone stealing your work, and a free domain name is also bundled into all plans. 

Format offers help for your business in other ways, too, via business masterclasses, site building services, and the ability to create mailing lists. It's also eager to promote artists wherever possible. It can get expensive though, with services such as email costing extra, and commission-free sales only limited to a set number of products each month. Still, it's certainly simple to get started with. 

Details

Zenfolio

Zenfolio

Best For Event Photographers

The Good & The Bad

  • Extensive support for client accounts
  • Lots of storage
  • Booking support
  • Not the most intuitive
  • Not many templates

Why We Like It

Zenfolio approaches photography differently from other sites. Crucially, it's best for photographers who deal with events such as weddings or any other scenario that involves you being hired by someone for private photos. It offers extensive features that make it simple for you to allow your customers to log in and check their photos before agreeing to a purchase. Effectively, you create mini-sites within your main site so that they get a personalized experience. However, it's not geared towards showcasing your portfolio for potential new clients, right down to some limited SEO tools. 

Zenfolio also doesn't offer the highest number of templates, so while it looks good, it might not look as original as you'd like it to. For event photography, it makes up for that with some useful features such as the ability to arrange bookings via your site and then take payment instantly. Zenfolio might not be for every photographer, but it's sure to be useful for those who already have an existing clientele or main website. 

Details

The Good & The Bad

  • Simple to use portfolio builder
  • Very simple to switch between themes
  • Well priced
  • Too simple for some purposes
  • No password protection

Why We Like It

Want to spend hours designing a website? If so, Carbonmade isn't the place for you, but it's great for everyone who simply wants to showcase their work. Rather than using templates, Carbonmade uses a mixture of layouts that you can manipulate. That sounds complicated, but it doesn't take long at all. Best of all, you can simply upload all your content and the website does all the hard work to make it look good. That's perfect for the photographer short on time or technical abilities. You can easily divide up your images according to different galleries too, although don't expect to be able to password-protect any of them. 

Yes, that's the downside to Carbonmade. It's a little short on features such as password protection as well as online sales features. If you plan on selling your wares online, this isn't for you, but if you simply want to make it easy for potential clients to browse and see what you're capable of, Carbonmade is an attractive option. 

Details

PhotoShelter

PhotoShelter

Best For Customer Service

The Good & The Bad

  • Stylish portfolios
  • Great customer service
  • Free trial available
  • Limited number of templates
  • Not the cheapest

Why We Like It

PhotoShelter prides itself on excellent customer service, pointing out that many of its staff are professional photographers themselves, so they know what they're doing. That's kind of the ethos of PhotoShelter. It only offers a handful of different templates, and its customization options are a little limited. Still, if you simply want to quickly set up a portfolio without feeling overwhelmed, it does the job admirably. Every template looks good and your images can be placed behind password-protected galleries any time you want. 

Integration with various forms of social media such as Instagram, WordPress, Tumblr, and Vimeo are useful, plus you get helpful SEO tools. PhotoShelter can get a little expensive, both in terms of monthly fees and commission when you make a sale, but if you want to spend less time in front of the PC getting set up, it's hard to beat. 

Details

SmugMug

SmugMug

Best For Photo Security

The Good & The Bad

  • Unlimited storage on all plans
  • Extensive security features
  • Online shop facility
  • Limited customization
  • Not cheap

Why We Like It

SmugMug has been around for a while and knows one of photographers' main concerns — theft. That's why it offers features like right-click protection so that no one can save your photos. There are custom watermarks in effect for all your images too, plus you can password protect individual pages, folders, galleries, and even the whole site if you want. With unlimited storage, there's real peace of mind here. 

SmugMug isn't perfect when it comes to unique sites, as you can't customize templates as well as with other websites, but if you simply want a straightforward place to host your artwork, it does the job well. Just bear in mind that it can get a bit pricey if you choose to sell through the service, with some expensive fees. 

Details


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