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| products =
| products =
| foundation = 2011
| foundation = 2011
| founders = Guido Meardi, Pierdavide Marcolongo and Others
| founders = [[Guido Meardi]], Pierdavide Marcolongo and Others
| hq_location_city = [[London]]
| hq_location_city = [[London]]
| hq_location_country = [[UK]]
| hq_location_country = [[UK]]
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'''V-NOVA''' is a multinational IP and Technology company headquartered in [[London]], [[UK]]. It is best known for innovation in [[data compression]] technology for video and images.<ref name='bbc'>{{cite news |title=Big leap in 4K video streaming tech |url=https://www.bbc.com/news/av/technology-32140732/v-nova-streaming-tech-produces-4k-compression-worth-watching |work=BBC News |language=en}}</ref><ref>{{cite web |title=Video compression inspired by nature |url=https://www.ft.com/video/a0ed00a5-1023-3e8e-853e-d05f4d1c0c5f |website=Financial Times}}</ref><ref>{{cite web |title=Fla. Firm Wins $1M Lien After Client Reneges On Settlement - Law360 |url=https://www.law360.com/articles/1426499/fla-firm-wins-1m-lien-after-client-reneges-on-settlement |website=www.law360.com |language=en}}</ref>
'''V-NOVA''' is a multinational IP and Technology company headquartered in [[London]], [[UK]]. It is best known for innovation in [[data compression]] technology for video and images.<ref name='bbc'>{{cite news |title=Big leap in 4K video streaming tech |url=https://www.bbc.com/news/av/technology-32140732/v-nova-streaming-tech-produces-4k-compression-worth-watching |work=BBC News |language=en}}</ref><ref>{{cite web |title=Video compression inspired by nature |url=https://www.ft.com/video/a0ed00a5-1023-3e8e-853e-d05f4d1c0c5f |website=Financial Times}}</ref> V-Nova has partnered with large organizations including [[Sky Group|Sky]], [[Xilinx]], [[Nvidia]], [[Eutelsat]], and [[Amazon Web Services]] to provide its video compression technology.<ref name='bbc'/><ref>{{cite web |title=APN Partner Profile |url=https://aws.amazon.com/partners/find/partnerdetails/?n=V-Nova&id=0010L00001uzhbJQAQ |website=Amazon Web Services, Inc.}}</ref>


==History==
==History==
V-NOVA was founded in 2011 by Guido Meardi, Pierdavide Marcolongo and others.<ref>{{cite web |title=V-Nova |url=https://100stories.co.uk/stories/v-nova/ |website=100 Stories}}</ref> Guido Meardi is a serial entrepreneur, angel investor and former senior Partner at [[McKinsey & Company]]. And Pierdavide Marcolongo is a former executive director at [[Goldman Sachs]].<ref>{{cite web |title=In Conversation with V Nova |url=https://theiabm.org/in-conversation-with-v-nova/ |website=IABM |date=11 May 2020}}</ref> In 2012, Mr [[Federico Faggin]]<ref>{{cite web |title=V-Nova |url=https://100stories.co.uk/stories/v-nova/ |website=100 Stories}}</ref> was among V-Nova’s investors and founding members.
V-NOVA was founded in 2011 by [[Guido Meardi]], Pierdavide Marcolongo and others.<ref name=":0">{{cite web |title=V-Nova |url=https://100stories.co.uk/stories/v-nova/ |website=100 Stories}}</ref> In 2012, Mr [[Federico Faggin]]<ref name=":0" /> was among V-NOVA’s investors and founding members.


In 2016, the company was named the first Global Media Innovator by the Diplomatic Council.<ref>{{cite web |title=Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round |url=https://www.broadbandtvnews.com/2016/11/03/dieter-brockmeyer-dc-global-media-innovator-going-second-round/ |website=Broadband TV News |date=3 November 2016}}</ref> In the same year [[Eutelsat]] deployed V-Nova's technology for the 4K contribution feeds of the UEFA Euro Championship 2016 and subsequently acquired a minority stake for an undisclosed amount.<ref>{{Cite web|url=https://www.satellitetoday.com/broadcasting/2016/09/14/eutelsat-takes-stake-partners-v-nova-compression-technologies/|title=Eutelsat Takes a Stake, Partners with V-Nova for Compression Technologies|last=|first=|date=2016-09-14|website=Via Satellite|language=en-GB|url-status=live|archive-url=|archive-date=|access-date=2020-01-21}}</ref>
In 2016, Sky acquired a minority stake in V-NOVA for £4.5 million [8], and Eutelsat subsequently acquired a minority stake for an undisclosed amount.<ref>{{cite news |title=Sky buys stake in V-Nova |url=https://www.broadcastnow.co.uk/sky/sky-buys-stake-in-v-nova/5119422.article |work=Broadcast |language=en}}</ref> In the same year, [[Eutelsat]] deployed V-NOVA's technology for the 4K contribution feeds of the UEFA Euro Championship 2016 and, subsequently, acquired a minority stake for an undisclosed amount.<ref>{{Cite web|url=https://www.satellitetoday.com/broadcasting/2016/09/14/eutelsat-takes-stake-partners-v-nova-compression-technologies/|title=Eutelsat Takes a Stake, Partners with V-Nova for Compression Technologies|last=|first=|date=2016-09-14|website=Via Satellite|language=en-GB|archive-url=|archive-date=|access-date=2020-01-21}}</ref> Also in 2016, V-NOVA became a member of the [[Society of Motion Picture and Television Engineers]].<ref>{{Cite web|url=https://advanced-television.com/2016/12/19/v-nova-joins-smpte/|title=V-Nova Joins SMPTE|last=|first=|date=2016-12-19|website=Advanced Television|language=en-GB|archive-url=|archive-date=|access-date=2020-01-21}}</ref>

In 2016, Sky acquired a minority stake in V-Nova for £4.5 million [8] and Eutelsat subsequently acquired a minority stake for an undisclosed amount.<ref>{{cite news |title=Sky buys stake in V-Nova |url=https://www.broadcastnow.co.uk/sky/sky-buys-stake-in-v-nova/5119422.article |work=Broadcast |language=en}}</ref>

Also in 2016, V-Nova became a member of the [[Society of Motion Picture and Television Engineers]].<ref>{{Cite web|url=https://advanced-television.com/2016/12/19/v-nova-joins-smpte/|title=V-Nova Joins SMPTE|last=|first=|date=2016-12-19|website=Advanced Television|language=en-GB|url-status=live|archive-url=|archive-date=|access-date=2020-01-21}}</ref>

V-Nova has partnered with large organizations including [[Sky Group|Sky]], [[Xilinx]], [[Nvidia]], [[Eutelsat]] and [[Amazon Web Services]] to provide its video compression technology.<ref name='bbc'/><ref>{{cite web |title=APN Partner Profile |url=https://aws.amazon.com/partners/find/partnerdetails/?n=V-Nova&id=0010L00001uzhbJQAQ |website=Amazon Web Services, Inc.}}</ref>


In 2017, V-NOVA acquired the entire Faroudja patent portfolio to improve its Perseus codec.<ref>{{cite web |title=Il ritorno di Faroudja per migliorare la qualità di Rai e Sky |url=https://www.dday.it/redazione/22430/il-ritorno-di-faroudja-per-migliorare-la-qualita-di-rai-e-sky |website=DDay.it |language=Italian}}</ref>
In 2017, V-NOVA acquired the entire Faroudja patent portfolio to improve its Perseus codec.<ref>{{cite web |title=Il ritorno di Faroudja per migliorare la qualità di Rai e Sky |url=https://www.dday.it/redazione/22430/il-ritorno-di-faroudja-per-migliorare-la-qualita-di-rai-e-sky |website=DDay.it |language=Italian}}</ref>
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In 2020, V-NOVA and [[Amazon Web Services]] collaborated.<ref>{{cite news |title=V-Nova, AWS collaborate on more efficient on-demand online services {{!}} Infrastructure {{!}} News {{!}} Rapid TV News |url=https://www.rapidtvnews.com/2020042258382/v-nova-aws-collaborate-on-low-cost-high-quality-online-on-demand-services.html#axzz6Rj6G1HBI |work=Rapidtvnews.com}}</ref>
In 2020, V-NOVA and [[Amazon Web Services]] collaborated.<ref>{{cite news |title=V-Nova, AWS collaborate on more efficient on-demand online services {{!}} Infrastructure {{!}} News {{!}} Rapid TV News |url=https://www.rapidtvnews.com/2020042258382/v-nova-aws-collaborate-on-low-cost-high-quality-online-on-demand-services.html#axzz6Rj6G1HBI |work=Rapidtvnews.com}}</ref>


In May 2021, V-Nova announced its partnership with SOUTHWORKS for [[LCEVC]] Integration Services.<ref>{{cite web |title=V-Nova introduces LCEVC SDK licensing terms |url=https://www.digitaltveurope.com/2021/05/20/v-nova-introduces-lcevc-sdk-licensing-terms/ |website=Digital TV Europe |date=20 May 2021}}</ref><ref>{{cite web |title=V-Nova LCEVC Royalty Structure Announced |url=https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=147003 |website=Streaming Media Magazine |date=20 May 2021}}</ref>
In May 2021, V-NOVA announced its partnership with SOUTHWORKS for [[LCEVC]] Integration Services.<ref>{{cite web |title=V-Nova introduces LCEVC SDK licensing terms |url=https://www.digitaltveurope.com/2021/05/20/v-nova-introduces-lcevc-sdk-licensing-terms/ |website=Digital TV Europe |date=20 May 2021}}</ref><ref>{{cite web |title=V-Nova LCEVC Royalty Structure Announced |url=https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=147003 |website=Streaming Media Magazine |date=20 May 2021}}</ref>


In July 2021, the venture capital firm Neva SGR invested €33m in V-Nova.<ref>{{cite web |title=V-Nova closes €33m series C funding |url=https://advanced-television.com/2021/07/26/v-nova-receives-e33m-series-c-funding/ |website=advanced-television.com}}</ref><ref>{{cite web |title=V-Nova Receives Investment from Neva First |url=https://www.finsmes.com/2021/07/v-nova-receives-investment-from-neva-first.html |website=FinSMEs |date=26 July 2021}}</ref>
In June 2021, V-NOVA partnerred with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration. The satellite was launched in Summer 2021.<ref>{{cite web |title=V-Nova teams with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration |url=https://www.geospatialworld.net/news/v-nova-teams-with-d-orbit-and-unibap-to-demonstrate-vc-6-for-on-orbit-satellite-imagery-acceleration/ |website=Geospatial World |date=10 June 2021}}</ref> In July, multiple professional investors, including Intesa's Venture Capital arm Neva SGR, invested €33m into V-NOVA.<ref>{{cite web |title=V-Nova closes €33m series C funding |url=https://advanced-television.com/2021/07/26/v-nova-receives-e33m-series-c-funding/ |website=advanced-television.com}}</ref><ref>{{cite web |title=V-Nova Receives Investment from Neva First |url=https://www.finsmes.com/2021/07/v-nova-receives-investment-from-neva-first.html |website=FinSMEs |date=26 July 2021}}</ref>

In November 2021, V-NOVA and PresenZ released a Six Degrees of Freedom (6DoF) movie on the Steam Store. The movie uses V-NOVA’s point-cloud compression technology combined with 6DoF volumetric movie format from PresenZ.<ref>{{cite web |title=V-Nova delights with real-life VR demo, marketing skepticism sticks |url=https://rethinkresearch.biz/articles/v-nova-delights-real-life-vr-demo-marketing-skepticism-sticks/ |website=Rethink |language=en}}</ref>

In January 2022, [[SBTVD Forum]] approved a selection of technologies for SBTVD 3.0 which include MPEG-5 [[LCEVC]], V-NOVA & [[Harmonic Inc.]]’s submission.<ref>{{cite web |title=Brazilian goldrush for V-Nova as LCEVC etched into SBTVD 3.0 |url=https://rethinkresearch.biz/articles/brazilian-goldrush-for-v-nova-as-lcevc-etched-into-sbtvd-3-0/ |website=Rethink |language=en}}</ref><ref>{{cite web |title=Fórum SBTVD {{!}} TV 3.0 Project |url=https://forumsbtvd.org.br/tv3_0/ |website=Forumsbtvd.org.br |language=pt-BR}}</ref>


==Technology==
==Technology==
In 2015, the company announced a new digital data-encoding technology based on multi-layer coding, parallel processing and deep learning called Perseus for efficient video streaming with a focus on enabling UHD/4K services at lower bandwidths. It was claimed that it could be streamed to TVs and other devices using only around 50% of the bandwidth required by existing streaming technologies.<ref>{{cite book |last1=Grant |first1=August E. |last2=Meadows |first2=Jennifer H. |title=Communication Technology Update and Fundamentals: 15th Edition |date=2016 |publisher=Taylor & Francis |isbn=978-1-134-98765-8 |url=https://books.google.com/books?id=hz4lDwAAQBAJ&pg=PA74&lpg=PA74&dq=How+much+Internet+bandwidth+do+you+need,+V-nova#q=How%20much%20Internet%20bandwidth%20do%20you%20need%2C%20V-nova |language=en}}</ref><ref>{{cite web |title=Perseus, lo streaming 4K diventa leggero e possibile |url=https://www.wired.it/gadget/foto-e-video/2015/04/10/perseus-streaming-4k-leggero-e-possibile/ |website=Wired |language=it |date=10 April 2015}}</ref>
In 2015, the company announced a new digital data-encoding technology based on multi-layer coding, parallel processing and deep learning called Perseus for efficient video streaming with a focus on enabling UHD/4K services at lower bandwidths. It was claimed that it could be streamed to TVs and other devices using only around 50% of the bandwidth required by existing streaming technologies.<ref>{{cite book |last1=Grant |first1=August E. |last2=Meadows |first2=Jennifer H. |title=Communication Technology Update and Fundamentals: 15th Edition |date=2016 |publisher=Taylor & Francis |isbn=978-1-134-98765-8 |url=https://books.google.com/books?id=hz4lDwAAQBAJ&dq=How+much+Internet+bandwidth+do+you+need%2C+V-nova&pg=PA74 |language=en}}</ref><ref>{{cite magazine |title=Perseus, lo streaming 4K diventa leggero e possibile |url=https://www.wired.it/gadget/foto-e-video/2015/04/10/perseus-streaming-4k-leggero-e-possibile/ |magazine=Wired |language=it |date=10 April 2015}}</ref>

⚫
V-NOVA’s technology was later selected to provide the essential IP for the ISO/IEC 23094-2 standard MPEG-5 Part 2 [[LCEVC|Low Complexity Enhancement Video Coding (LCEVC)]], a codec-agnostic enhancement codec that can be combined with other video codecs to improve their coding and processing efficiency. It also maintains compatibility with the device ecosystem of the enhanced codec.<ref>{{cite web |title=Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020 |url=https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=134694 |website=Streaming Media Magazine |date=15 October 2019}}</ref>


⚫
V-NOVA also developed another international standard codec, [[VC-6|SMPTE VC-6 ST 2117]], aimed at professional video and Artificial Intelligence applications.<ref>{{cite web |last1=Jachetta |first1=Jim |title=New Codec - SMPTE VC-6 ST 2117 P.Pro - a More Efficient Alternative to Uncompressed, JPEG XS and JPEG 2000 from V-Nova |url=https://vidovation.com/blog/st-2117-vc-6-p-pro-uncompressed-jpeg-xs-jpeg-2000 |website=VidOvation Corporation |date=15 February 2020}}</ref>
⚫
V-Nova’s technology was later selected to provide the essential IP for the ISO/IEC 23094-2 standard MPEG-5 Part 2 [[LCEVC|Low Complexity Enhancement Video Coding (LCEVC)]], a codec-agnostic enhancement codec that can be combined with other video codecs to improve their coding and processing efficiency. It also maintains compatibility with the device ecosystem of the enhanced codec.<ref>{{cite web |title=Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020 |url=https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=134694 |website=Streaming Media Magazine |date=15 October 2019}}</ref>


In April 2021, [[MPEG|MPEG Video]] validated the Verification Test of LCEVC (Low Complexity Enhancement Video Coding) standard (ISO/IEC 23094-2). Test results tended to indicate an overall benefit also when using LCEVC to enhance [[Advanced Video Coding|AVC]], [[HEVC]], [[Essential Video Coding|EVC]] and [[Versatile Video Coding|VVC]].<ref>{{cite web |title=MPEG 134 – MPEG |url=https://www.mpegstandards.org/meetings/mpeg-134/ |website=MPEG Standards}}</ref><ref>{{cite web |title=MPEG validates LCEVC performance as royalties about to be made public |url=https://www.csimagazine.com/csi/MPEG-progresses-with-VVC-and-neural-networks-compression.php |website=CSI |language=en}}</ref>
⚫
V-Nova also developed another international standard codec, [[VC-6|SMPTE VC-6 ST 2117]], aimed at professional video and Artificial Intelligence applications.<ref>{{cite web |last1=Jachetta |first1=Jim |title=New Codec - SMPTE VC-6 ST 2117 P.Pro - a More Efficient Alternative to Uncompressed, JPEG XS and JPEG 2000 from V-Nova |url=https://vidovation.com/blog/st-2117-vc-6-p-pro-uncompressed-jpeg-xs-jpeg-2000 |website=VidOvation Corporation |date=15 February 2020}}</ref>


==Awards==
==Awards==
*V-NOVA was honored for Best of Show TV Technology Awards for four consecutive years 2018, 2017, 2016 & 2015<ref>{{cite web |last1=April 2018 |first1=Tom Butts 16 |title=TV Technology Announces Recipients of Best of Show Awards for the 2018 NAB Show |url=https://www.tvtechnology.com/news/tv-technology-announces-recipients-of-best-of-show-awards-for-the-2018-nab-show |website=TVTechnology |language=en}}</ref><ref>{{cite news |last1=April 2017 |first1=Claudia Kienzle 10 |title=V-Nova Next-Gen Video Compression On Tap for 2017 NAB Show |url=https://www.tvtechnology.com/show-news/vnova-nextgen-video-compression-on-tap-for-2017-nab-show |work=TVTechnology |language=en}}</ref><ref>{{cite news |last1=April 2016 |first1=TV Technology Staff 25 |title=TV Technology Announces 2016 NAB Best of Show Award Winners |url=https://www.tvtechnology.com/news/tv-technology-announces-2016-nab-best-of-show-award-winners |work=TVTechnology |language=en}}</ref><ref>{{cite news |last1=April 2015 |first1=Staff 17 |title=TV Technology Announces 2015 NAB Best of Show Award Winners |url=https://www.tvtechnology.com/news/tv-technology-announces-2015-nab-best-of-show-award-winners |work=TVTechnology |language=en}}</ref>
The CSI Awards recognized V-NOVA as ''Best Digital Video Processing Technology'' in 2015 and 2017.<ref>{{cite web |title=CSI Awards 2017 |url=https://www.csimagazine.com/awards/hall_of_fame2017.php |website=csimagazine.com}}</ref><ref>{{cite web |title=CSI Awards 2015 shortlist |url=https://www.csimagazine.com/awards/shortlist15.php |website=csimagazine.com}}</ref> V-NOVA was named ''Best of Show'' by the TV Technology Awards for four consecutive years in 2015, 2016, 2017, & 2018.<ref>{{cite web |last1=April 2018 |first1=Tom Butts 16 |title=TV Technology Announces Recipients of Best of Show Awards for the 2018 NAB Show |url=https://www.tvtechnology.com/news/tv-technology-announces-recipients-of-best-of-show-awards-for-the-2018-nab-show |website=TVTechnology |language=en}}</ref><ref>{{cite news |last1=April 2017 |first1=Claudia Kienzle 10 |title=V-Nova Next-Gen Video Compression On Tap for 2017 NAB Show |url=https://www.tvtechnology.com/show-news/vnova-nextgen-video-compression-on-tap-for-2017-nab-show |work=TVTechnology |language=en}}</ref><ref>{{cite news |last1=April 2016 |first1=TV Technology Staff 25 |title=TV Technology Announces 2016 NAB Best of Show Award Winners |url=https://www.tvtechnology.com/news/tv-technology-announces-2016-nab-best-of-show-award-winners |work=TVTechnology |language=en}}</ref><ref>{{cite news |last1=April 2015 |first1=Staff 17 |title=TV Technology Announces 2015 NAB Best of Show Award Winners |url=https://www.tvtechnology.com/news/tv-technology-announces-2015-nab-best-of-show-award-winners |work=TVTechnology |language=en}}</ref> It was also named ''Best of Show'' for its PERSEUS-powered Universal Media Player by [[TVB-Europe (broadcaster)|TVB Europe]] in 2015, 2016, and 2017.<ref>{{cite web |title=Best of Show 2017 winners announced |url=https://www.tvbeurope.com/business/best-show-2017-winners-announced |website=TVBEurope |date=19 September 2017}}</ref><ref>{{cite web |title=Best of Show winners announced |url=https://www.tvbeurope.com/business/best-of-show-winners-announced |website=TVBEurope |date=14 September 2016}}</ref>


In 2016, the Diplomatic Council Awards named V-NOVA as ''Global Media Innovator''.<ref>{{cite web |title=Global Media Innovator {{!}} Diplomatic Council |url=https://www.diplomatic-council.org/innovator |website=diplomatic-council.org}}</ref><ref>{{cite web |title=Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round |url=https://www.broadbandtvnews.com/2016/11/03/dieter-brockmeyer-dc-global-media-innovator-going-second-round/ |website=Broadband TV News |date=3 November 2016}}</ref> V-NOVA was recognized for its [[Point cloud|point cloud compression scheme]] by the Advanced Image Society at the 12th annual Entertainment Technology Lumiere Awards in 2022.<ref>{{cite web|url=https://www.hollywoodreporter.com/movies/movie-news/advanced-imaging-society-lumiere-awards-nab-2022-1235134357/|title=Weta FX, Cinionic, AMD Among Advanced Imaging Society Award Honorees|website=Hollywood Reporter|date=April 23, 2022|author=Carolyn Giardina|access-date=April 24, 2022}}</ref>
*CSI Awards for 2017 & 2015 for best Best Digital Video Processing Technology<ref>{{cite web |title=CSI Awards |url=https://www.csimagazine.com/awards/hall_of_fame2017.php |website=csimagazine.com}}</ref><ref>{{cite web |title=CSI Awards |url=https://www.csimagazine.com/awards/shortlist15.php |website=csimagazine.com}}</ref>
*Best of Show IBC (TVB Europe) for three consecutive years 2017, 2016 & 2015 for PERSEUS-powered Universal Media Player by V-NOVA<ref>{{cite web |title=Best of Show 2017 winners announced |url=https://www.tvbeurope.com/business/best-show-2017-winners-announced |website=TVBEurope |date=19 September 2017}}</ref><ref>{{cite web |title=Best of Show winners announced |url=https://www.tvbeurope.com/business/best-of-show-winners-announced |website=TVBEurope |date=14 September 2016}}</ref>
*Diplomatic Council Awards Global Media Innovator 2016<ref>{{cite web |title=Global Media Innovator {{!}} Diplomatic Council |url=https://www.diplomatic-council.org/innovator |website=diplomatic-council.org}}</ref>


==References==
==References==
{{reflist}}
{{reflist}}


[[Category:2011 establishments]]
[[Category:2011 establishments in England]]
[[Category:Companies established in 2011]]
[[Category:Software companies established in 2011]]
[[Category:Data compression software]]
[[Category:Data compression software]]
[[Category:Information technology companies]]
[[Category:Information technology companies of the United Kingdom]]
[[Category:Companies based in London]]
[[Category:Companies based in London]]
[[Category:British companies established in 2011]]

Latest revision as of 15:49, 24 December 2024

V-NOVA
Company typePrivate limited company
IndustryData compression, video codec
Founded2011
FoundersGuido Meardi, Pierdavide Marcolongo and Others
Headquarters
London
,
UK
Area served
Worldwide
Key people
David Benello (Chairman)
Guido Meardi (CEO)
Pierdavide Marcolongo (COO)

V-NOVA is a multinational IP and Technology company headquartered in London, UK. It is best known for innovation in data compression technology for video and images.[1][2] V-Nova has partnered with large organizations including Sky, Xilinx, Nvidia, Eutelsat, and Amazon Web Services to provide its video compression technology.[1][3]

History

[edit]

V-NOVA was founded in 2011 by Guido Meardi, Pierdavide Marcolongo and others.[4] In 2012, Mr Federico Faggin[4] was among V-NOVA’s investors and founding members.

In 2016, Sky acquired a minority stake in V-NOVA for £4.5 million [8], and Eutelsat subsequently acquired a minority stake for an undisclosed amount.[5] In the same year, Eutelsat deployed V-NOVA's technology for the 4K contribution feeds of the UEFA Euro Championship 2016 and, subsequently, acquired a minority stake for an undisclosed amount.[6] Also in 2016, V-NOVA became a member of the Society of Motion Picture and Television Engineers.[7]

In 2017, V-NOVA acquired the entire Faroudja patent portfolio to improve its Perseus codec.[8]

In April 2019, V-NOVA technology was selected by MPEG for the working draft of the MPEG-5 codec enhancement standard.[9] In the same year V-Nova became a member of the Advanced Television Systems Committee.[10]

In 2020, V-NOVA and Amazon Web Services collaborated.[11]

In May 2021, V-NOVA announced its partnership with SOUTHWORKS for LCEVC Integration Services.[12][13]

In June 2021, V-NOVA partnerred with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration. The satellite was launched in Summer 2021.[14] In July, multiple professional investors, including Intesa's Venture Capital arm Neva SGR, invested €33m into V-NOVA.[15][16]

In November 2021, V-NOVA and PresenZ released a Six Degrees of Freedom (6DoF) movie on the Steam Store. The movie uses V-NOVA’s point-cloud compression technology combined with 6DoF volumetric movie format from PresenZ.[17]

In January 2022, SBTVD Forum approved a selection of technologies for SBTVD 3.0 which include MPEG-5 LCEVC, V-NOVA & Harmonic Inc.’s submission.[18][19]

Technology

[edit]

In 2015, the company announced a new digital data-encoding technology based on multi-layer coding, parallel processing and deep learning called Perseus for efficient video streaming with a focus on enabling UHD/4K services at lower bandwidths. It was claimed that it could be streamed to TVs and other devices using only around 50% of the bandwidth required by existing streaming technologies.[20][21]

V-NOVA’s technology was later selected to provide the essential IP for the ISO/IEC 23094-2 standard MPEG-5 Part 2 Low Complexity Enhancement Video Coding (LCEVC), a codec-agnostic enhancement codec that can be combined with other video codecs to improve their coding and processing efficiency. It also maintains compatibility with the device ecosystem of the enhanced codec.[22]

V-NOVA also developed another international standard codec, SMPTE VC-6 ST 2117, aimed at professional video and Artificial Intelligence applications.[23]

In April 2021, MPEG Video validated the Verification Test of LCEVC (Low Complexity Enhancement Video Coding) standard (ISO/IEC 23094-2). Test results tended to indicate an overall benefit also when using LCEVC to enhance AVC, HEVC, EVC and VVC.[24][25]

Awards

[edit]

The CSI Awards recognized V-NOVA as Best Digital Video Processing Technology in 2015 and 2017.[26][27] V-NOVA was named Best of Show by the TV Technology Awards for four consecutive years in 2015, 2016, 2017, & 2018.[28][29][30][31] It was also named Best of Show for its PERSEUS-powered Universal Media Player by TVB Europe in 2015, 2016, and 2017.[32][33]

In 2016, the Diplomatic Council Awards named V-NOVA as Global Media Innovator.[34][35] V-NOVA was recognized for its point cloud compression scheme by the Advanced Image Society at the 12th annual Entertainment Technology Lumiere Awards in 2022.[36]

References

[edit]
  1. ^ a b "Big leap in 4K video streaming tech". BBC News.
  2. ^ "Video compression inspired by nature". Financial Times.
  3. ^ "APN Partner Profile". Amazon Web Services, Inc.
  4. ^ a b "V-Nova". 100 Stories.
  5. ^ "Sky buys stake in V-Nova". Broadcast.
  6. ^ "Eutelsat Takes a Stake, Partners with V-Nova for Compression Technologies". Via Satellite. 2016-09-14. Retrieved 2020-01-21.
  7. ^ "V-Nova Joins SMPTE". Advanced Television. 2016-12-19. Retrieved 2020-01-21.
  8. ^ "Il ritorno di Faroudja per migliorare la qualità di Rai e Sky". DDay.it (in Italian).
  9. ^ "V-Nova recruited by MPEG-5 for codec enhancement". Rethink.
  10. ^ "Members". ATSC. Retrieved 2019-09-13.
  11. ^ "V-Nova, AWS collaborate on more efficient on-demand online services | Infrastructure | News | Rapid TV News". Rapidtvnews.com.
  12. ^ "V-Nova introduces LCEVC SDK licensing terms". Digital TV Europe. 20 May 2021.
  13. ^ "V-Nova LCEVC Royalty Structure Announced". Streaming Media Magazine. 20 May 2021.
  14. ^ "V-Nova teams with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration". Geospatial World. 10 June 2021.
  15. ^ "V-Nova closes €33m series C funding". advanced-television.com.
  16. ^ "V-Nova Receives Investment from Neva First". FinSMEs. 26 July 2021.
  17. ^ "V-Nova delights with real-life VR demo, marketing skepticism sticks". Rethink.
  18. ^ "Brazilian goldrush for V-Nova as LCEVC etched into SBTVD 3.0". Rethink.
  19. ^ "Fórum SBTVD | TV 3.0 Project". Forumsbtvd.org.br (in Brazilian Portuguese).
  20. ^ Grant, August E.; Meadows, Jennifer H. (2016). Communication Technology Update and Fundamentals: 15th Edition. Taylor & Francis. ISBN 978-1-134-98765-8.
  21. ^ "Perseus, lo streaming 4K diventa leggero e possibile". Wired (in Italian). 10 April 2015.
  22. ^ "Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020". Streaming Media Magazine. 15 October 2019.
  23. ^ Jachetta, Jim (15 February 2020). "New Codec - SMPTE VC-6 ST 2117 P.Pro - a More Efficient Alternative to Uncompressed, JPEG XS and JPEG 2000 from V-Nova". VidOvation Corporation.
  24. ^ "MPEG 134 – MPEG". MPEG Standards.
  25. ^ "MPEG validates LCEVC performance as royalties about to be made public". CSI.
  26. ^ "CSI Awards 2017". csimagazine.com.
  27. ^ "CSI Awards 2015 shortlist". csimagazine.com.
  28. ^ April 2018, Tom Butts 16. "TV Technology Announces Recipients of Best of Show Awards for the 2018 NAB Show". TVTechnology.{{cite web}}: CS1 maint: numeric names: authors list (link)
  29. ^ April 2017, Claudia Kienzle 10. "V-Nova Next-Gen Video Compression On Tap for 2017 NAB Show". TVTechnology.{{cite news}}: CS1 maint: numeric names: authors list (link)
  30. ^ April 2016, TV Technology Staff 25. "TV Technology Announces 2016 NAB Best of Show Award Winners". TVTechnology.{{cite news}}: CS1 maint: numeric names: authors list (link)
  31. ^ April 2015, Staff 17. "TV Technology Announces 2015 NAB Best of Show Award Winners". TVTechnology.{{cite news}}: CS1 maint: numeric names: authors list (link)
  32. ^ "Best of Show 2017 winners announced". TVBEurope. 19 September 2017.
  33. ^ "Best of Show winners announced". TVBEurope. 14 September 2016.
  34. ^ "Global Media Innovator | Diplomatic Council". diplomatic-council.org.
  35. ^ "Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round". Broadband TV News. 3 November 2016.
  36. ^ Carolyn Giardina (April 23, 2022). "Weta FX, Cinionic, AMD Among Advanced Imaging Society Award Honorees". Hollywood Reporter. Retrieved April 24, 2022.
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